Biography
Aitthipat Kulapongvanich or better known as Top Ittipat, born in 1984, is one of Thailand's leading billionaires with seaweed snack products "TaoKaeNoi". He has the same age as Mark Zuckerberg and they also started a business major in 2004. In 2010 and 2011, the total turnover of the TaoKaeNoi snack is more than 1 billion baht, equivalent to 326 billion rupiah. Even now, the growth TaoKaeNoi snack is very high, reaching 30%. This snack has been exported to more than 20 countries.
The life story of this young millionaire, never made a movie, as well as the life story of Mark Zuckerberg, the Facebook founder. Mengkisahkan movie Top Ittipat business life journey has the title "Top Secret of Young Billionaire" or "Top Secret: The Billionaire".
Life Story Top Ittipat
Top Ittipat just an ordinary person who likes going to school and loves the game world. Although his family from a financial crisis in 1997, Top abusing the online games can keep him alive and well through the sale of goods and property in online games. Through it, he gets about 400 thousand baht per month or the equivalent of 130 million rupiah. That way, he does not need to ask for pocket money from his family.
Online game business
Of the online gaming business, Top can buy a car and keep financial circumstances. But since this is a business that says it is illegal online games Top accounts closed by the bank, it is also exacerbated by the family financial situation continues to decline and deteriorate. In 2002, her family went bankrupt and had jungle 40 Million Baht, equivalent to 13 billion rupees. He could no longer "not related" to this problem. Because of this, he had to get out of school and into the world of business entrepreneur to pay family debts and the financial circumstances.
Business DVD Player
From the rest of the money owned by the Top, he tried to set up businesses DVD Player, but also bad luck in this venture. He tricked, all the DVD player he bought are counterfeit goods and non-refundable. Seek loans from banks were not allowed by the bank.
Business walnuts
Saddest day in the Top was at the time of his mother crying because debt collectors. Through this, Top Ittipat asked "What should I do?" In the 18 years he usinya get inspiration from the Chinese people in Thailand who are in Chinatown, Bangkok. He saw the Chinese people like to eat walnuts in Tahiland fried sweet, which is only found in Chinatown. He'd thought what if he introduces it to the shopping malls. Within one and a half years, he managed to open 30 stores in the hypermarket largest walnut Tahuland.
But, the shops and malls began refusing Top Ittipat this product because of the smell and the smoke during cooking that filled the room. He tries to supply products from outside but it feels bad, Top-business volume also decreased dramatically. -He also sells a variety of products in its stores are, and one product is seaweed, unsuspected by Top unexpectedly turns seaweed product this is one of the best-selling products.
Business seaweed "Tao Kae Noi"
To expand the marketing and market prey, he started making his own brand of products and marketing to the 7-Eleven in Tahuland the marketing process. Tao Kae Noi own name came from his father who laugh at "our children want mnejadi Tao Kae Noi". Tao Kae Noi itself means a young millionaire.
7-Eleven does not directly receive the products, the management of the hardware and 'brutal' Top criticized that "the package is too ugly." Top this because trying to sell the plastic wrap and sticker pasted on the outside, such as in the market.
He spent 2 months to design the product packaging and finally he got the good news of the "7-Eleven" that wants its products in more than 3,000 branches. Although he gained a very large order, he had to go through to produce their products without any experience mlelaui factory production management science in his food. Moreover, he also had to get GMP certification as a condition of 7-Eleven also within 2 months.
Because he did not get a loan from the bank, he had to sell the business and learn the science of management canary food production and GMP certified. In the end, he made it through the challenge and 2 years later Top managed to pay the entire debt rebuilding his family followed his family home.
Starting from that, the market continues to grow and Top products increasingly recognized until now. Thailand is known as a young millionaire, oversees more than 2000 staff and has a turnover of 326 billion rupiah is thanks to hard work, perseverance and love Top terhadapa family.
Movie "Top Secret: The Billionaire"
The story of his life, made a Thai movie with the title "Top Secret: The Billionaire" which tells how the Top Ittipat can become a millionaire, although faced with various obstacles and challenges. You might be interested to watch it.
Source : http://www.tahupedia.com/
::I'm really" pround of you TOP
ReplyDeleteas you said "you are brave to do something without think it to longer"
Hi Ari, thank for your block. It is awsome. In this article, you change bath to rupee. I think you should change to USD for popular. I am Vietnamese, so it easy to undestand amount of money.
ReplyDeleteGood luck,